‘B’ for Bangladesh
‘B’ for Bangladesh Faizul Khan Tanim writes about how Brand Forum is branding the nation Goldman Sachs named Bangladesh as one of the next eleven (N11) economies with the potential to become an important player in the world economy by 2050. Considerable progress has been made in the last two decades, the ready-made garments (RMG) industry and IT solutions lead with exports, and advances in health, education, and agriculture, indicates the country’s potential to become one of the leading economies of South Asia. However, Bangladesh still lacks initiatives in the public and private sectors that can improve its image globally, and the images that do appear in the international media are often of a nation at the mercy of natural disasters, poverty and corruption. In this milieu, Bangladesh Brand Forum (BBF) is an initiative with a vision, of transforming Bangladesh’s image by applying branding ethoses, and believes in promoting a positive image of Bangladesh. Shariful Islam, the managing d...