Cricket & BANGLADESH - The AD that stole our heart
3, 2, 1, Action – We, Cricket and Bangladesh Grameen Phone’s new musical advertisement creating emotional waves by Faizul Khan Tanim Bangladesh has been depicted on Television commercials in different ways over the years, but has any one managed to send a shiver of patriotism down your spine? I am not a huge fan of Cricket but this particular advertisement gave me goose-bumps. This ad has become so popular that, discussions regarding it in online forums could be found plenty and, even a low graphic quality of it is put on You Tube, the fastest growing video streaming site. Although, like others, this ad aims at human expressions to cash in on the sentiment of the consumers, there is no denying that it carries a spirit of achievement. The 150 seconds ad titled ‘We, Cricket and Bangladesh’, the concept and script of the advertisement for Grameen Phone (GP) was developed by the creative agency Cogito Marketing Solutions. Amitabh Reza directed, camera operator was L Apu Rozario and Half S...