Pops comes to Dhaka Adfest 2011, Bangladesh - K V Sridhar of Leo Burnett, India
Pops comes to Dhaka Adfest 2011 Faizul Khan Tanim spoke with K V Sridhar, fondly known as Pops when he was in Dhaka for the biggest advertising event in the country From Bollywood a billboard to national creative director is a long way to come and Pops has done it all. He is now the national creative director at Leo Burnett India, globally one of the leading ad agencies. Under his leadership, Leo Burnett India won agency of the year from the agency’s global network, twice! What did you tackle first when you rejoined Leo Burnett in 2003 after a few years away? K V Sridhar (KVS): The first thing I did was change the hierarchy of Leo Burnett. I have made the young and competent ones creative directors and recovered a generation of young minds to take the agency forward. And this idea is paying off beautifully. We are now one of the top 20 most progressive agencies not in India but across the globe. At what age did you begin to consider a career in advertising? KVS: It was quite late....