And how does your watch tick for you?

And how does your watch tick for you?

Faizul Khan Tanim writes on the availability of original premium wrist watches and how they are grooming generations

So, how does your wrist watch depict you? What makes it tick for you? Most of these time pieces can be more complex than the inner brains of your computer and some of them may hold more history than you learned till grade 10. At the same time, they can be as pricey as your first second-hand car...a wrist watch will not only give you time but give others the impression of your taste through the radium hour hands on the dial, stainless steel bracelet, ceramic links or leather straps, embedded stones and the gold, platinum, titanium finishes...however big or small, it will definitely make your personality sing.
The number of watch/time piece collectors have increased in this country and there are both the affluent class aficionados whose hobby is collecting unique and classy pieces like Rolex, Omega, Patek Philippe, Breguet Marie Antoinette, Vacheron Tour De L’ile, Richard Mille and more while others who have tremendous knack for the chic brands, mostly Swiss made.

Today, high-end watches are sold all over Bangladesh through Kallol Group’s Time Zone outlets and they serve almost all their different clientele starting from Taka 2,000 plus with the Montrex brand which escalates as you will choose the fancier – Credence, Cairnhill, Citizen, Westar, Calvin Klein, Timex, Longines, Tissot, Kolber, Pierre Cardin, Esprit, Swatch up to the very costly Rado. For example, Time Zone’s most expensive time piece is a Rado worth Taka 526,500 with white gold base and diamond anchored on the dial...it is often called a time piece of supreme craftsmanship.

It is believed by both the buyers and the marketing executives at the showroom that as wrist watches highlights the aura and personality of an individual, so a watch which is embedded with stones with a light color background of the dial, signifies calm attitude.

Again, a wrist watch embellished with a lot of gold shows glitz and glamour. Moreover, the watches may depict the mood of an individual on a particular occasion.

Just like, wrist watches with rubber straps signifies a rough and tough tone of an individual so adventurers often choose such watches, a large number of corporates prefer stainless steel and polished finishes. Therefore, the trend of time pieces also depend upon age and profession and vary greatly according to their affordability.

The Time Zone outlets are designed to maximize the visibility of your favourite wrist watch with enthusiastic executives who would display the watches with a welcoming smile and would actually explain you all the features of a piece, a trait hard to find in the city.

Speaking to the senior officer of Time Zone Banani, Mohammed Habibur Rahman narrated that Time Zone caters a wide range of customers but mostly the premium ones throng the Banani outlet. “We have a number of world renowned brands of watches, 19 makers altogether under Time Zone of Kallol Group as the authorized distributor. We provide the maximum possible services of these wrist watches as well not to mention, transporting to the customers in their desired destination. For example if our customer, suppose a resident of Chittagong, come to us for a repair service in any of the Dhaka outlets and request for the delivery to be made at a Chittagong Time Zone shop, we do provide this service.”

“Credence is by far our most successful brand due to its affordable price and extreme good looks, selling almost 150 pieces a month while Rado being a very premium brand has a consuption of almost five pieces monthly and these sales figures are only from the Banani outlet. We are quite active on Facebook as well and people can readily get information on our old stocks, new arrivals and prices from this link: https://www.facebook.com/timezonekallol.”

*This article was first published in the The Independent's Weekend Magazine - http://theindependentdigital.com/index.php?opt=view&page=36&date=2013-03-08